For my case study I have chosen a British music magazine which is called “Q”. “Q” is a music channel and in this particular music magazine it is showing the music artists known as “U2”. Q is a music magazine that is published each month in the United Kingdom by the publishing group known as Bauer Media Group. In my research of the “Q” music magazine business I have found key pointers such as the first issue of the “Q” music magazine was in 1986.
The in heritage of the magazine where made by the founders Mark Ellen and David Hepworth, who were dismayed by the music press at the time, as these two individuals felt that the press was ignoring a generation of older music buyers who were purchasing CD`s. Ever since “Q” was founded in 1986, they have developed and set themselves a high reputation with the monthly production and also the higher standards of photography and printing. When “Q” was founded in the market, the magazine was names differently, as it was called “Cue”, but this was soon after changed as the company did not want to be mistaken for a snooker terminology, as a “Cue” is the name of the stick that is used to play snooker. In order to avoid confusion the company changed the name from “Cue” to “Q”.
The “Q” magazine has a target audience of the older generation, to be precise in the regions of 25+. This can be compared to another music magazine company called “VIBE” magazine where the target audience for them would be lower in the regions of 13-25. The reason being for this is that the music that is being released currently has been created for the teenagers who are most likely to be affected and influenced in ways such as buying tickets for concerts in order to go meet their music artist live. We look at a “VIBE” magazine we would see a well known character used in a powerful manner. This can be done by the expressions the character shows or the layout of the page for example parts of the image covering the Masthead.
The magazine fits the in the category of music, as we can see from the front cover of the “Q” magazine, we can see that a “U2” would be involved in the magazine, as they are the main image on the cover, the cover also suggests that the magazine would also include interviews and reviews, as on the right hand side of the front cover is a list of artists which indicates that they would have some part in the magazine. As we can see on the bottom of the front cover it suggests what we can expect as it says “their ultimate interviews their greatest albums.
What the Q magazine looks like?
The “Q” website is well presented and is fairly reasonable to navigate through. The website has a navigation bar which helps to move around the website and look at different parts of the website. The website is fairly busy, and uses a range of colours that contrast well. The layout of the website is clear, and has many advertising bars to choose from, such as the Virgin Media advertisement.
How the website can be accessed?
The website can be accessed using a number of devices such as computers, laptops, I-Phones, mobile phones and any other electronic devices that allow having access to the Internet.
Did the magazine sales increase or decrease when the website launched?
The sales figures of “Q” magazine where on the rise with the launch of the website, as the website had created great awareness and had started to build on its reputation in the media. In my research I have also found that “Q” radio is a current radio station that consists of 282,000 tuners that listen to their radio station, this would have a great influence in the sales figures of “Q” being on a rise.
Adverts vs magazines:
In my view I do think that adverts are more influential as you can use various aspects such as animations and are more interactive. On the other hand the magazines are visually there, and are more relevant to the question.
There are a number of methods that need to be taken into consideration when considering online and alternative publishing methods. I do agree with this, as i think it is important for all magazines to take into account the different publishing techniques in order to be as influential as possible.
There are many factors that need to be taken into consideration for magazine publishing. However the changes and alterations that I would make would be to make sure that the magazine is more interactive with the reader. in order to create an effective magazine I would also use planning before making the magazine product, as I would need to identify my target audience, as well as other factors such as the likes and dislikes of people, so that I can make changes to my plans and try to meet the needs and wants of people. The promotions of my magazine would also be an important aspect as I would be looking to sell my magazine in local shops and retailers or using different Internet sites to advertise my magazine. I strongly believe that these factors would help me improve the publicity of my magazine.
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